William Wickert Coulter

4 Jefferson Avenue, Takoma Park, MD 20912

301/537-3976 Ä wwcoulter@starpower.net

Experience>>

IT PROJECT MANAGER/PUBLISHING SYSTEMS ADMINISTRATOR, AARP, Washington D.C.,
July 2003-present

-Administered and maintained both the K4 and QPS publishing systems for AARPπs three magazines.

-Developed the print-to-web XML conversion process and built web-only editorial workflows.
-Defined resources and developed strategies for a 100-user Mac OSX migration.

-Coordinated transition to digital asset management system.

-Managed projects from RFP and contract specification through milestones to deliverables completion.

DIRECTOR, PUBLISHING SYSTEMS & WEB DEVELOPMENT, PBI Media, LLC, Potomac, Maryland,
July 1996-January 2003

-Managed a staff responsible for the daily production of both print and web content.

-Directed workflows to co-purpose content for print, email broadcast, and electronic distribution.

-Provided training and technical support for Mac and PC production and editorial teams.

-Evaluated and deployed asset management and ad traffic solutions for 10 magazines.

-Streamlined operations by creating application and authoring standards for the process.

-Designed and produced publication templates; created ROI presentations and supporting documentation.

FREELANCE COMMUNICATION ARTS CONSULTANT, Mid-Atlantic Region and Northern New Mexico,
September 1995-present

-Designed and developed print, web and multimedia marketing campaigns.

-Trained clients in publishing and graphics software (Quark Xpress, Photoshop, Acrobat, etc.)

-Directed print and broadcast marketing efforts, advertising copywriting, and media buying.

MANAGER, DIGITAL PUBLISHING & PREPRESS, Frank Gumpert Printing, Metropolitan D.C.,

October 1992-September 1995

-Supervised staff in the print design and production departments.

-Converted existing manual operations and taught new automated processes.

-Provided technical support and training at seminars for clients.

MANAGING PARTNER/CREATIVE DIRECTOR, TechType Communications, Inc., Rockville, Maryland,

July 1989-October 1992

-Managed operations and staff of graphic design studio and publishing service bureau.

-Performed on-site software and networking troubleshooting, support and training.

-Developed print marketing campaigns and produced conference displays.

PUBLICATIONS MANAGER, Versources, Inc., Takoma Park, Maryland,

June 1988-June 1989

-Managed publishing workflow, advertising insertions and printing schedule.

-Designed and produced full-color periodicals, typeset and designed collateral materials.

ASSISTANT EDITOR/ADVERTISING MANAGER, Foreign Service Journal, Washington, D.C.,

July 1986-June 1988

-Edited feature articles for monthly magazine with an international circulation.

-Managed ad traffic and acted as liaison with magazine printer.

-Procured photos and original art, created layout and coordinated typesetting.

Education>>

BACHELOR OF ARTS, Major: Communications, Minor: Marketing The American University, Washington, D.C.