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10 Lessons Writers Can   Learn
    from Beanie Babies®     Return to Views Directory Page

    1.  Perceived value is more important than objective value

    2.  Emotion is exponentially stronger than rationality.

    3.  Cute is largely irresistible.

    4.  Simple sells.

    5.  Good quality is recognizable even in the impractical.

    6.  Name recognition is key to marketing.

    7.  No one can predict what ideas will sell.

    8.  There is no talking people out of something they love.

    9.  Fads cannot be duplicated by copycats.

   10.  Toys are for all ages.

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